We all expect new iPhones, iPads, Macs, the Vision Pro, and many other Apple hardware introductions with improvements and tweaks across the range, but what are the Apple trends and strategies we’ll discuss in 2024?
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“It’s a computer. It’s a communication device. It’s an immersive entertainment experience.” No, it’s not three separate things; it is Apple’s Vision Pro, which I expect will be made available for sale in early March (though perhaps announced a week or two earlier). First adopters will include the most affluent Apple customers, developers, and enterprise IT leaders wanting to explore what the mixed-reality headset can do.
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