The Hollywood star warned his 9 million followers on Instagram to be aware of the unauthorized use of his image and voice in online advertisements.
Tom Hanks' Public Service Announcement
In a post titled "Public service announcement from Tom Hanks," the Forrest Gump actor expressed his concern about the proliferation of fake ads featuring his likeness, created through artificial intelligence (AI) without his consent.
Fake Ads Using AI-Generated Content
The 68-year-old Academy Award winner stated that these advertisements are promoting "miracle cures and wonder drugs," with claims he has no association with. He emphasized the importance of being cautious when encountering such online content, urging his fans not to be fooled or swindled.
Unauthorized Use of AI-Generated Content
Tom Hanks' warning follows similar concerns raised by other performers in the industry, including Scarlett Johansson, who expressed shock and anger at the unauthorized use of her voice in a ChatGPT AI assistant. The NO FAKES Act, introduced last year, aims to hold individuals or companies liable for producing unauthorized digital replicas of individuals.
Cautioning Fans Against Fake Ads
The actor stressed his commitment to transparency and emphasized that he only works with his board-certified doctor regarding his treatment for type 2 diabetes. He issued a stern warning: "DO NOT BE FOOLED. DO NOT BE SWINDLED. DO NOT LOSE YOUR HARD EARNED MONEY."
Industry Efforts Against Unauthorized Use
The NO FAKES Act, backed by lawmakers, seeks to combat the unauthorized use of individuals' likenesses in digital performances. This move reflects growing concerns within the industry about the misuse of AI-generated content.